SEO Copywriting is a Waste of Time for Blogs

Good copywriting skills can benefit you sell with your blog. But if you think by "copywriting" I mean "SEO copywriting," you'd be wrong. In fact, you're probably wasting your time even worrying about traditional SEO techniques when it comes to blogs. Here's why.

Writing for Search Engines

Search engine optimization ("SEO") copywriting means writing web page copy that is optimized to rank well in the search engines. This includes inserting targeted key words in certain places (like titles), and in frequencies and densities designed to satisfy a particular search engine algorithm. Why isn't this as important anymore? Essentially, SEO experts think traditional SEO for blogs is a big waste of time.

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5 highly effective techniques to boost your organic traffic

 
Humans Matter More

The essence of the argument is that when it comes to search rankings, what's written on a web page is less important than what other people say about that web page, and how many times. It all comes down to links. First of all, referral traffic (links from other bloggers) is of higher quality for the things that matter most - subscriptions and sales. It's like the difference between a prospect who is sent your way from a happy former client, measured against someone who finds you in the Yellow Pages.

But this also impacts your search engine rankings. The algorithms favor sites and pages with incoming, non-reciprocal links from body text - in other words, express recommendations from other people. And much more weight is placed on the words used in those links (anchor text) than the words on the page linked to.

You won't find the words "miserable failure" anywhere on the biography page of the current U.S. President, and yet that page ranks number one for the search term in Google. That's because a whole bunch of other people (mostly bloggers) decided to link to W's bio with the anchor text "miserable failure," and obtained top ranking. The trend of search engine's favoring what others say is intensifying. Just like offline, word of mouth matters most. As mentioned above, search engines like Google already incorporate user feedback (links + anchor text) in their algorithms. When people link to and tag the posts of other bloggers on social book-marking sites, and tagging is more fully integrated into the current version of search, rankings will rely on recommendations even more. The end result will be better search, and the end of traditional SEO techniques.

Content Matters Most

This is why traditonal (not SEO) copywriting skills that catch and hold reader attention are important for bloggers. I would argue that great copywriting is the new SEO for bloggers, if it gets you positive links from others. And since blogging is a new form of public relations, and PR depends on great copywriting... Well, you get my point. So, maybe you should quit worrying about SEO and start producing incredible content and networking in your niche. Copywriting techniques will help you excel in both.

Don't be Search Engine Ugly

good thing. For example, take this article. It's got the keyword phrase "seo copywriting" right up front in the post title, and yet the headline still manages to be provocative. There's no reason why you shouldn't strive for human titillation and keyword relevancy. But... if you have to choose between the two, go for the human factor first and foremost. So, optimize your post URLs and include your keywords, but beyond that, let it go. Search engine algorithms come and go, but human nature remains the same.

5 highly effective techniques to boost your organic traffic

What you think you know and what you actually know, makes a lot of difference. And that's exactly the case with SEO. Everyone seems to be an 'SEO Expert', but do they really know the business as they claim. And today, in the online marketplace, plethora of information is available and people are worried about what to trust and what to implement.

Preferably, it is smart brains to experiment what you read before actually applying it on your site.

Seventh (7) Simple Tricks That Will Take your Blog to the Next Level 

Here, we share with you some of the most effective SEO tips that will help improve your organic search results. Anyone, from startups to MNCs can use these to improve their SEO rankings by hiring best seo company in India.

1. Link requests

The effectiveness of this technique would vary from business to business. Here, you try to find out who is mentioning about you, or your business, or your products or services or even your content without mentioning your brand name or adding a link to your site. And once you have a list of such people, reach out to them and request them to mention your website's link to their posts. This technique can be highly effective if you are an already established brand, as it will land you thousands of new links and that too with little efforts.

2. Community Contacts

The results of this technique may again vary from industry to industry, but either way it can benefit you either at large or in a little way.

Here, you find out online communities that have people who are or could be your target audience so that you can start building relationships with them and eventually have them promote your brand, products or services or even your content.

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3. Insightful Guest Posts

While many sites use one-off guest posts to boost traffic of their sites, if applied on-going content, it can dramatically increase the traffic, in the long run. By on-going we mean creating meaningful content relating to your industry.

Such industry related publications will not only build repute within the industry but also build relationships with your customers which can be utilized later to push new content on your site and bring in good number of backlinks.

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4. Buying out an existing website

This is perhaps the most underrated SEO technique today. It has been unfortunately and incorrectly accepted that acquiring an existing website will burn big holes in your pocket. But this doesn't stand true. In fact, a strategic and rightly planned acquisition can result into one of the best investments. Such acquisitions can move the entire existing traffic of the acquired site into yours, all the links of the acquired site can be taken by you, it results into huge accumulation of content that belonged to the acquired site, the keyword rankings of the acquired site comes to you and you may even get access to their social media accounts and mailing list subscribers.

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5. Finding Underperforming Content

It's true for every website, whether a startup or an established one - most of the organic traffic comes from only few of the total content on the website. All you need to do is, find out the underperforming content on your site, especially that which ranks on the second or third page and optimize it to boost traffic.

Use these highly effective techniques now and employ a top seo company India, to boost your organic traffic.

Guest Post By: Poli Lingua