First Mistake: No determination to buy. Reason about what your visitor’s needs. They want free information. They want solutions to their difficulties. Does your bio or mission declaration talk to these needs and requirements? Does your home page have headlines that desire your readers to click to your sales message? Do the headlines offer a real, but shameful benefit? Or, do you have a nice "Welcome" sign, large colorful pictures, and a long paragraph about you, your services, and knowledge? Dump the lengthy bio on your home page. Let go of large pictures. They take too long to load. If your site loads in over 10 seconds, you can trend goodbye to your visitors. Possible patrons and customers don't care much about you. They want their needs satisfied, they want clarifications, and they want them now--in a beautiful and easy way.
Second Mistake: You make it problematic or unclear for your visitors to purchase. Look at your Web home page currently. Do you make associations out of your benefit-driven headlines to complete your visitors to go to your order-pulling sales letter? Does that copy writing deals message pull your reader to your "order page?" When there, do you make it stress-free to buy? Check for dead links every few weeks. If you don't make it easy to receive what your potential customer came from, they will leave to try another greatest easier to navigate Web site. When you resolve these two basic Web mistakes, you are on your way too many more visitors who will keep returning and finally buy your products or services.
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